OVERVIEW
For the Ecology Center, I created a 30-second animated spot and a companion billboard illustration as part of the More Life, Less Stuff campaign, an initiative developed in partnership with the City of Ann Arbor.
Together, we set out to encourage a simple but powerful shift: using less stuff, and making more space for real-life experiences.
CHALLENGE
The core challenge was turning the idea of reducing consumption into a 30-second animated video that felt visually simple yet emotionally engaging, while also being flexible enough to live both as animation and as a billboard.
storyboard
Let’s work together!
If you’re working on something meaningful, I’d love to connect.